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Case Studies

Shoe Problems

PENNER FOOTWEAR

Shoe Problems
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Carve out a niche in the women's leather footwear market.

CHALLENGE

We learned the values of women looking for everyday shoes. We pinpointed  three major issues that many women face with their leather flats and semi casual slip on ballerinas. We designed a campaign around these three problems. The story focused on blisters, odor, and support and featured three women who each represented and demonstrated each problem in a fun and light hearted way. The style was semi casual with a broadly American upscale aesthetic. 

SOLUTION

Our content marketing campaign was strategically executed across digital platforms, leveraging the power of social media to amplify the brand's message and reach. Through captivating storytelling and visually stunning imagery, we captured the attention of fashion enthusiasts and trendsetters, generating buzz and excitement around the brand's launch.

IMPLEMENTION

The brand experienced an explosive debut, achieving over 5x the original sales goal during the 30 day pre-order launch. After the initial launch we continued our digital content marketing strategy and the brand experienced industry-leading return on ad spend and excellent social engagement. Customers showered its content with positive comments, shares, and interactions.

RESULTS

It's Everything

FOR THE MAIDS

It's Everything
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Carve out a niche in the women's wedding jewelry market.

CHALLENGE

We learned the values of brides-to-be, refining our creative strategy to align with their desires for cute gift packaging, personalization, and strong seasonal colors. The story focused on how a bride's jewelry is a small part of her big day, and then showing how for For The Maids, carefully personalizing and gift packaging their jewelry - it's everything.

SOLUTION

We showcased the brand's stunning jewelry collections with a strong focus on personalization and hand made craftsmanship. Our content was strategically distributed across multiple digital channels, including Instagram, Facebook, Pinterest, and YouTube, maximizing reach and engagement among our target audience.

IMPLEMENTION

For The Maids dramatically increased sales while maintaining an industry-leading ROAS. The brand quickly emerged as one of the most sought-after and searched-out names in custom handcrafted wedding jewelry.

RESULTS

Let's tell stories with strong personality and wide appeal.

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